My name is Susie & Welcome to Seoulful Glam

My name is Susie & Welcome to Seoulful Glam


Hi beautiful people. This is my first ever blog post for Seoulful Glam! I’m going to try and make a blog post 1-2x a month and hopefully I can eventually do this on a weekly basis. In today’s blog, I wanted to share with you all my backstory and how it led to Seoulful Glam, and what my business stands for.

My story is a deep and personal one that holds a lot of meaning to me. I struggled with very severe acne from ages 11-20. I got made fun of a lot throughout my entire adolescent years and it completely ruined any ounce of self-love I had for myself. I came to believe that because I was not beautiful on the outside, I had nothing to offer as a human being. I really viewed myself as worthless for a very long time. In addition to my acne, I hated my natural-born Asian physical features. I didn’t like my monolid eyes or how my nose lacked a tall bridge. This caused me to have a lot of internalized racism towards my Korean heritage and culture.

Towards the end of high school, I came across a bible verse that would change my life forever. “For people look at the outward appearance, but God looks at the heart.” It struck a chord in me and I just couldn’t forget those words. Bit by bit, I began to love myself and my imperfections, and I really began to believe that the truth that my outer appearance does not define who I am.

I graduated college in 2016 and went to South Korea as a graduation trip. Over there, I was exposed to the world and art of skincare. I realized I had been taking care of my skin incorrectly the entire time. I fell into this realm of skincare and I saw my skin improving dramatically. I felt so empowered by this transformation and it grew into such a strong passion. In addition, this trip helped me to embrace my culture and now I am so proud to be Korean and I embrace all of my physical features.

My love for skincare and beauty kept growing and growing. It was all I could think about 24/7. I then realized I wanted to help others who were dealing with the struggles I once dealt with for nearly a decade. In 2018, I quit my full time 9-5 desk job and left the field I majored in during college. I left everything I had ever known and I enrolled in beauty school to take my passion for skincare to the next level, with the ultimate end goal to make it my future career. I finished beauty school and got my esthetician license. Then in August 2019, Seoulful Glam was born.

It took me a while to find out what I wanted my business to stand for. To be honest, I didn’t figure it out until one year into running my business. Seoulful Glam is all about empowering others through results driven treatments and quality effective skincare. In return, this will bring confidence, strength, and dedication to those who may be struggling with accepting and loving themselves. There is something so strong and powerful about taking ownership to improve your skin health. Having the confidence in yourself and knowing that you are loved and valued no matter what “imperfection” you may have, will help others make a huge and positive change in their lives. I believe that the world of beauty and skincare is not meant to hide our imperfections, but are ways to heal, lift ourselves up, and to embrace who we are.


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